The platform is rolling out a new feature that allows them to cut down on the quantity of AI-made videos appearing in their streams. This step comes as the service announced that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a full-scale release. This shift comes amid a rise in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately one in 10 of the quickest rising content creators on a competing service exclusively feature clips produced artificially. A significant portion of this content is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, including AI artwork to science explainers, and we want to provide users the ability to adjust the amount of that, depending on their own preferences,” said a spokesperson.
Scale of AI Content
The platform disclosed that there are currently over a billion videos on its service tagged as made with AI. Collectively, more than 100 million videos are added to the platform daily, making AI content a relatively small part of its total content library.
Customizing Your Feed
Viewers will be in a position to decrease or raise the level of AI-generated videos they watch by using the topic control feature in the app and choosing “AI-generated content”. Other topics that are already be modified under the tool include news, style, beauty, and dance.
AI Disclosure Rules
The platform’s guidelines mandate creators to label lifelike artificially created content, and it prohibits malicious deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the platform will from now on attach an “AI-made” label to content created with its own AI tools, or identified by an collaborative effort for spotting content made by AI. This measure is aimed to stop users from attempting to bypass the labeling process.
Responsible AI Funding
The platform is furthermore establishing a $2 million AI literacy fund for specialists and organizations to create learning resources about responsible artificial intelligence. This program will assist charitable organizations specializing in teaching programming and robotics.
Platform Protection
TikTok has defended its moderation strategy, amid debate over plans to make redundant numerous review team members in the United Kingdom. The company is planning to cut hundreds of positions in its user protection department in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by automated systems.
A senior executive explained that people-led review would continue to be important, but automated tools can shield workers by removing the most distressing content ahead of it gets reviewed by staff. The platform announced a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to the use of its AI tools.
It is vital to integrate staff and AI to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with harmful content as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”
